to my space on the Internet. My name is Stephen Roberts, and
for the last 15 years of my military service I have been a Public
Affairs Officer, formerly with my original army reserve unit,
The Toronto Scottish Regiment and now with the Army Cadets.
On this site I have listed a number of events that I have had
the opportunity to be involved with. Some of these have been
quite straight forward, and others have offered some very interesting
a member of the Canadian Forces Army Reserve, I have had the
opportunity and the privilege of serving with some truly outstanding
members of the Canadian Forces in Cyprus,
and at home.
photo on the left was taken in May 1995 during a deployment
to Visoko, Bosnia. This was the second time in seven months
that Cpl Frank Vilaca and I had been deployed overseas to orchestrate
double-ender interviews between our soldiers and television
stations and networks back in Canada. In mid-1994 we were sent
to Rwanda to generate television news coverage of the 2 Field
Ambulance Group, who assisted over 23,000 people in distress.
the two of us we introduced the Canadian Forces to a form of
targeted media relations, which provided television networks
or stations in Canada with unparalleled access to our troops
serving in remote and unstable locations. This was conducted
without the broadcaster having to leave their studio.
proposal was marketed to the television broadcaster as "Goods
on approval journalism". In it Roberts spelled out that
he knew that if the interview and supporting material did not
meet the broadcasters standard of objectivity or technical quality,
the story would not be broadcast. All but two of the broadcasters
approached bought into the concept, and both of those did post
deployment interviews. One on the CBC Evening News was 8 minutes
and 15 seconds long.
crests and badges below are linked to pages with information
on some of other events that Roberts has been involved with.